by: 1. Does your website provide quality content that would be valuable to your customers and is updated regularly? If the answer is no or maybe, place yourself in your customers position and analyze your web pages thoroughly. Try to assess if the material would interest you enough to keep on reading. If it's difficult for you to be objective, ask a friend or colleague to perform this task and give you their honest opinion.
2. Is the ROI from your website low compared to the number of visitors you are receiving? This could mean you need to highlight the benefits of your products versus those of your competitors or offer an incentive to your customers.
3. Can people automatically guess the purpose of your website the minute they get to it? Remember that online visitors spend less than ten seconds, on average, on each website they visit. Why could this be? Many websites do not captivate their visitors’ attention, possibly because of confusing copy that doesn't pinpoint the company's purpose or benefit to the customer. Other problems can be the use of too many images, cluttered context, or copy that is hard to read.
4. Does your website mirror your business image? Analyze your company's marketing position and goals. Make sure your website is delivering the right message to your visitors and conveying your company's personality and vision. You must also provide an interesting website that captivates your audience and will stand out in visitors’ minds.
5. Do you receive calls or emails from your customers asking how to find sections of your website that should be easily found? This strongly suggests that you need better website navigation.
6. Do you provide testimonials or examples of your products? Websites differ from traditional forms of selling in that there are no personnel to talk to and no store front to view. Your image is solely portrayed through your website. Your copy, images and videos do it all! That's why it is a worthwhile investment to get a professionally done website if you want it to be successful.
In Conclusion…
If you tailor your website around the needs of your customers you will be successful. Follow the tips above, along with our SEO recommendations found at: http://www.stellarimagedesign.com/websitetips.html and you will experience more traffic and sales. Stellar Image, LLC is now offering a free web hosting package with any order of web design.
About The Author
Alexandra Saieh is the owner and president of Stellar Image, LLC, a top provider of imaginative website designs, business websites, and secure web hosting. She has been designing websites for seven years and Stellar Image, LLC has been awarded the “Fastest Growing Company” award in October, 2006 by http://www.HostReview.com.
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