Friday, March 20, 2009

How Can A Well Designed Website Boost Your Sales?

What good is a website that does not help you increase Sales? The answer, is 'NADA'. The most common mistake a small business startup or even an enterprise size company makes is contracting a Web Design Firm that ONLY creates websites.

As a case example of a failed Web site Design project, A company in Austin, Texas was looking for a website to start up their Air Conditioning repair service. They googled - web design austin - to find a company that provided web development. The mistake they made, was choosing a budget company that also promised to deliver their website quickly.

In summary, with this example of searching for 'web site design austin', this Air Conditioning company signed up exactly what they bargained for - a cheap - quick - non effective website that did not return anything for their initial investment.

The three things you should look for when searching for a Web Design company, is -

1. Does the company also specialize in website marketing?

2. Does the company also provide search engine optimization?, and

3. Does the company provide examples of successful business websites?

Most often, if you want successful web site design, you need a company that also specializes in marketing and search engine placement as well. Do not look for the cheapest or quickest website. A web site design company should focus on your product, services and company goals. More specifically, if your website advertises product, promotes, or sells product or services - your website needs to effectively convince a visitor to call, email, or purchase. If your newly designed web site does not do this successfully, then you have completely wasted your initial investment, and will have to repurchase a website from a Web Design company that can turn your site into a money making machine.

This particular example company searched again for web design. Austin is a great city thriving with technology and design - amongst many other cities that provide a lot of successful developers as well. The example company has since had a new site developed with their sales goals in mind, and is now making sales with their website - instead of having to rely on a sales person or hire more sales staff.

Happy hunting for developing a website that works for you!
FindMyCompany.com is a website development, web site designing and internet marketing company offering affordable web site design Austin. For more information regarding Austin search engine optimization services please visit http://www.findmycompany.com.

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