How to Make It Easy To Buy From Your Site

A stunning design, a large product catalog or some mouth-watering discounts and offers, do not ensure that an ecommerce website will sell products continuously. To convince a customer to buy from an ecommerce website, one must create the trust and comfort in the prospective customer’s mind. Be it an ecommerce website design from India or the US or elsewhere, the buyers’ mindset remains the same everywhere.

Besides proper promotion, an ecommerce website must fulfill the following basic criteria so a customer buys the product:

Easy navigation
The key behind a successful ecommerce web site development process is in ease of navigation. Also, there should be search utility (with advanced search options) so that the customer may find out any product conveniently.

Complete information
The website should provide detailed information about the product with all specifications and variances. There should also be information about any new addition and available accessories.

Payment options
Usually, any ecommerce business solution integrates multiple payment options in a website. The payment processing section should be secured using SSL and should be authenticated by any reputed ecommerce payment processor. With prior permission (this is mandatory), logos of credit card companies or banks can also be used.

Returning customers
Any returning customer should be given little more priorities. This can be ensured by discounts, promotional coupons sent to the customer’s email address, seasonal gift coupons (amount proportional to previous purchase) or by simple invitation.

Shipment
The shipping service provider should always be a reputed one. If possible, shipping options from multiple shipping or courier service provider should be used. Once the product is shipped, the customer should be instantly informed and any tracking number for the shipment should be immediately provided.

Transparent policy
In any custom web site design from India or elsewhere with ecommerce options, the Terms of Service page, Contact Us page, Legal dispute details, purchase agreement (if any), return policies are generally given in a clear way. This helps in cementing the trust in customer’s mind and subsequently in selling the product.
I am the webmaster at www.synapse.co.in - a ecommerce web site development company in India offering numerous services, such as flash web development, flash scripting, customized applications for the iPhone,and website maintenance services.