Accomplish Website Designing in a Stepwise Manner

So you have decided to get yourself a website designed in order to promote your online business!
A website can be very diversified in the way it is created and how it looks. You can find websites that are of varied colors, images, effects, presentations and so on. The reality is maybe sites have different looks but the steps to design them are almost similar.

Experts always advice to prepare the plan for designing or the website schedule so that the entire process is carried in a stepwise and well-managed manner.

First of all define the exact idea behind the creation of your website. The basic factor to address is what is the basic purpose of designing a website and who is the target audience. For instance – if yours is a travel booking website, decide on the services you would offer and the target customers who could use your services for travel purposes.

Work in close association with your website designer, and prepare a blueprint about the website structure. You can make simple draft of all important points related to the exact aim and goal of your site with detailed description about the target audience. This would help in extracting the exact work from the website design company.

You might come across many attractive and appealing website designs which might have tickled your senses. Some of the features might have seemed very luring and you must have wished to have it in your website also. Definitely you can have them on your site provided it should compliment your website theme and aim.

In order to design highly skilled sites you dont require to have expensive software. In software market you can find many affordable applications that have the potential to design a good website. Along with good web page design, content also has paramount significance. In order to create a successful site text editors are required.

After that comes the stage of uploading the site on the internet. In order to upload a website you need to hire web hosting services, in other words you need a web server so that your website is found by the people and the search engines. Either you can get it free or you have to pay for it. But free space does have its own limitations in terms of server space, scripts, etc. If your online business is on a serious note, it is always advisable to go for paid services as you get good additional features which has a far greater advantage.
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Is your website designing effort translating into business?

A website needs to be interactive, appealing and user-friendly in order to stand apart from the crowd. Before designing a website that would clearly showcase your organizational objectives, it is important to keep a few points in mind to ensure its success.

Defining the purpose of the website is important before planning the course of action. Know your target audience who would possibly be interested in your services. Identifying the right target group is the foremost step in the website planning process. Your website should be able to clearly sate how your customers are going to benefit from your company. The purpose of the website establishes the base for the construction of the website, like incorporating appropriate content or visuals that would hold the attention of the visitors to the site for a longer duration.

The content plays a vital role in transforming your website into a power packed tool for increasing profits. Content includes the written matter as well as the graphics of a website. A well presented content adds more to the credibility of the site and has a gripping effect on the visitors mind. Duplicate content can work against the authenticity of your website. Similarly, ambiguous matter in the website might deter the visitor from coming back to the site. Therefore, the content must be edited well and accomplish the objectives of the target audience. It should be organized and categorized under various headings and garnished with descriptive words.

One also needs to lay great importance on the navigation of the website. Navigation of your website needs to be as spontaneous as possible. Sluggish and complicated navigation may frustrate your visitor, forcing them move on to another site. A good coding and programming structure would lay a strong foundation of your website to open smoothly in all major browsers, screen sizes and operating system.

A compelling website may also fail at times in bringing additional business to an organization. Unless a website is not visible to its target group, it adds no value to the business. With the help of the assistance of an expert search engine optimizer, you need to develop effective promotional strategies that would place your website well on various search engines.

Finally, what would assure the success of your website in the long run is regular upgradation and refinement on a regular basis. Always remember, obsolete content tends to lend your website monotony, further affecting the number of visitors visiting your website. Make sure you update content regularly and incorporate the latest technology to reflect the progressive approach of your company.

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When To Let Go Of Your Website Designing Ideas

by: Craig Bucknall

As hard as it may be, but letting go of your website designing ideas and listening to the customer may actually be of benefit in the long run.

I know what you are saying, you’ve been in the web designing business long enough to know what works and wont doesn’t, what would my customer know? Well after approaching web design in the same manner, I’ve unfortunately had no other choice but to give in to my best laid plans and comply with the wishes of my customers.

Construction of good websites usually means that it has to be appealing to the eye, as well as being fully functioning for Search Engine benefits, but ultimately it must display professionalism for the business represented.

Complying with W3C Standards (W3C Markup Validation Service) for both HTML and CSS validation is paramount to good design and programming (but not necessary for good Google PR, I will discuss in later posts), so when designing we like to use base HTML formatting and CSS text font like Tahoma 11pt, to make neat easy to read text and nice page image layouts.

I will list some cases of where letting go has benefits for both parties involved and how in some circumstances actually resulted in little or no web traffic for the website.

Case Study 1. Architectural Firm flash and font matters

Our customer wanted the use of Flash elements to display several architecture images with a nice fade between images and changes to original CSS Font used Tahoma 11pt font and replaced with Century Gothic 11pt, which is used in all their logos and architecture design work.

As most would know embedding Flash files into your website results in W3C Validation undefined source failure, thus rendering the site Invalid Markup. After explaining this, the customer felt the need to have a nice graphical flash style image far outweighed the importance of quality valid HTML Transitional Markup. To them the appearance and perception of their website to their customers was far more advantageous than complying with the W3C.

In addition they wanted the use of the Century Gothic font rather than Tahoma. By design Century Gothic has a much larger font height than Tahoma and when used increased the page height larger than when using Tahoma thus resulting in the site displaying with scroll bars when view under 1024 x 768 resolution, where previously it fitted in the whole page perfectly.

In the end the customer achieved the desired affects they wanted and ultimately it is the customer who ‘always’ knows best.

Case Study 2. Box supplier becomes boxed in

Our customer had started a new business supplying cardboard boxes for moving and packing. They wanted a simple site with heavy graphical image elements and little or no text on the home page.

Explaining to the customer the role of text based search engines results and that having no ‘readable text’ on the home page would limit their visibility, they choose design over results.

Why you may ask would a company limit their possibilities of being found on search engines? Well the question still burns with us too, but as mentioned earlier the ‘customer always knows best’ and the decision was solely theirs to make.

Their philosophy was simple, their website was purely to be used as a reference guide and not the source of extra business, as their marketing strategies would be enough to garner constant business.

To this day I still wonder why they limited their marketability and in particular their website which is always online and can be searched at all times of the day.

So in summary the best laid plans of mice and men (well in this case web designers) can be a utter waste of good management as what I have stated all along that the ‘customer always knows best’ and ultimately they are the ones paying for your service so sometimes its best to lay down your guns and concede defeat.

About The Author

Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at http://www.bulliegraphics.com.au