Website Redesign Keeps The Customer Interested

The reason many businesses are reticent about redesigning their websites is due to a fear of losing their identity, or rather, becoming unrecognisable to their existing customers. The truth is that those who do update their site’s image and functionality to fit with the times enjoy more customers than those that are averse to change. After all, when Madonna changes her hair color we still know it’s her, right? And doing so doesn’t damage or lessen her popularity, it actually boosts it.

It’s the same with a business website. At WR Web Design the premise is that a change is much more than a rest. It’s a means to boost business and keep existing customers and new ones interested. If you consider a radical redesign for your business website you can send out pre-change notifications that let the world know you are going to be presenting a new face very soon.

Your business website is one of the most impacting tools you have in your power. And it pays dividends to have it sharpened from time to time. It’s still the same tool, it still works for your business, but after website redesign it does the job far more effectively and looks better too.

The Internet is a fast moving environment, so while you might refurbish a brick and mortar store once every five years or so, you might think about making changes to your business website more frequently. The beauty of having a home on the web for your business is that the whole thing is evolutionary; you make small changes on a regular basis to suit the needs of your customers as you learn about them. More revolutionary adaptations to your site would be wider spaced. Website redesign ensures that your site matches up to the expectations of online users. And they are a discerning lot. They’ll quickly bounce out of your site by hitting the back button if it doesn’t do what they want when they want it to. Speed, functionality and ease of navigation are vital. Alongside cutting edge design and quality content these factors can really influence how successful your business is online.

Will R. Leader and expert in Website Redesign strategies and solutions. Phone: (949) 200-7334 Email: info@wrwebdesign.com WR Design 3857 Birch St. Suite 107 Newport Beach, CA 92660 http://www.WRwebDesign.com

Website Redesign Frisco - When Is Website Redesigning Needed?

Redesigning a website is a stressful undertaking. However, effective website redesign can have a positive impact on a business. While there are certainly advantages, change for the sake of change is pointless.

So often, websites grow over time, and they need to be redesigned because the information within them needs to be condensed or reorganized. Many business owners go through this same process. There are, of course, advantages and disadvantages to redesigning your site. Depending on how it was set up originally, converting a lot of pages may take weeks, and that 's after the new design is finished and approved. People who come back to your site that haven't visited it in awhile will be greeted by a look that is unfamiliar to them.

Ask yourself the following questions to see whether it 's time for a website redesign:

1. Has your business changed or grown?

If your business is no longer the same as it was when you designed your site, chances are, it needs to be redesigned to reflect the change.

2. Has the size of the site grown substantially?

If your site continues to grow, like most business sites, you need to evaluate whether it 's still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message.

3. Is some of the content outdated or unnecessary?

Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you're not a serious business.

4. Is the information on your site user-friendly?

If you cringe when you read your site text, or if you regularly get questions on your site text from visitors, re-structuring your copy or rewriting it can help fix these problems. If you've been adding to your site over time and the navigation has become unwieldy or confusing, this could be another pressing reason to redesign your site.

5. Is the most important content buried below?

Here 's where you need to do an "easy to buy" audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we've all purchased online and know that it can sometimes be frustrating.

6. Are you using the latest technology, instead of hard-coding?

If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and "hard-coded" everything. Ask your webmaster whether he has some suggestions. You can be sure he will.

7. Are you getting good results in the Search Engines?

Poor rankings in the Search Engines can be a result of not optimizing your site well. Poor search engine ranking can also be a result of bad design choices or coding on your site. Make sure that your site isn't designed using frames and that the text is coded in HTML. Flash sites are also more difficult to optimize for Search Engines.

8. Does the home page design suit your current business objectives?

Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider an overall redesign for your website.

As with every other avenue in life, things become outdated and old-fashioned. It doesn't matter how well your last website design was, you will have to replace it in time. While the above might not be exhaustive, it should provide good guidelines to decide if its time for a website redesign.

About the Author

Magic Logix is a professional graphic design and website redesign in Frisco. We also provide web development services in addition to Network support and IT consulting. Visit us today for your web designing consultation.

Article Source: Content for Reprint

The Dos And Don'ts Of Website Redesign

So its time for a redesign of your website, and you want to do it in a way that will cause the least disruption of service to your customers and will also maintain your brand identity.

There are a number of different reasons why a business may want to redesign their website. Often a company has grown so much that the original website design no longer serves the needs of their customers.

Or, the original website may have been thrown together hastily just to establish a website presence, like putting up a sign in front of your brick and mortar store. Now, the time has come to re-evaluate your website and see how well its really serving and informing your customers, and how well its advertising your companys brand.

When you are redesigning your website, dont rush. And dont skimp.

You dont want to have to go back and keep tweaking things and adding that one element that you forgot, or taking out a bunch of elements that you now realize are distracting and irrelevant.

And you dont want to pay so little for your web design services that you end up with a poorly designed, hard to navigate website.

When you are getting ready to embark on a website redesign, make sure that you communicate your needs to the website designer. You will want to discuss the scope of the project, how many pages you will need, what type of information that you want to convey, what type of audience you will be speaking to - conservative, creative, younger, older, students, race car fans...this will have a huge impact on the look of your site.

You will want to decide if you are going to have a static website or if you are going to update it regularly with industry news or company news, and if so, who is going to do the updating - you or the web designer?

And finally, here are some factors to consider in your redesign, that you will want to discuss with the design company that you hire:

Do you need to completely change the look of your website? You may want to do so if your website is poorly designed and not pleasing to the eye, and if it does not contain any logos or color schemes that are consistent with your companys overall brand. If your company does use a logo and a specific color theme, and those are already in use on your site, at the very least you will want to have your web designer incorporate those into your new design.

How SEO friendly is your website? Many website designers use images where they could be using text. Search engines can not read images so important phrases that would help to make your site easier to find on the internet - say, Colorado cosmetic dentists - will be unreadable to the search engines. So make sure that you hire a website designer who understands search engine optimization as well as design.

Look over your current website to determine what works, what should be kept, and what needs to go. First, put yourself in the mind of a new potential customer who has never been to your website before and knows little or nothing about your services. Does the top portion of the home page, the first area that a potential customer sees, clearly communicate what your company does? The Jacoby and Myers website, for instance, says Jacoby & Myers Law Offices - and underneath that is the tagline, Americas Most Familiar Law Firm. Potential new clients immediately know what services the company provides and they also know the companys USP - unique selling proposition.

Now look at the website as if you were a regular customer returning to the site. Is it easy for your customer to find what they need? Is it easy for them to place a new order or contact customer service, or do they need to search for the links that will allow them to do so?

About the Author

Richard James works for Just Web Designers, where UK companies can get quotes from up to 4 reputable website design firms. Visit http://www.justwebdesigners.co.uk for details.

Article Source: Content for Reprint